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    • Iconic Performance Brands To Be Relaunched

      By Craig Ritchie

      Iconic Marine Group (IMG) has announced plans to restructure a number of prestigious performance boat brands under its ownership, including Baja Marine, Donzi, Donzi Classic, Fountain Powerboats and Pro-Line.

      The company is planning a new product launch for its Fountain Powerboats brand at the 2016 Ft. Lauderdale International Boat Show, with additional new product launches to follow before the January show period.

      Joe Curran, 30-year industry veteran, was recently named COO for the Washington, North Carolina-based company, and will work directly with IMG president Carol Price. “I’m excited to join the team at IMG,” said Curran. “The brands are, without a doubt, among the most recognized in the industry and we plan to put a solid foundation under each one and build them into successful businesses once again.”



      The company is said to be investing heavily in new product development across all brands and preparing “to launch network development strategies designed to attract the right dealer for the right brand” according to a company press release.
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